“ColourShift” Swatch Art Special X The Economist Launch

Swatch Watch Image

Just launched is my Swatch Art Special  “ColourShift” which I was invited to create to celebrate the 175th Anniversary of The Economist magazine.  With my ideas around the history, culture and politics in a banknote “ColourShift” was inspired by the apparent shift from physical to digital currencies, and comprises a changing spectrum of currencies and colour and elements of bitcoin code in numbers and letters.
See more images here https://www.justinesmith.net/project

Right from the start, Swatch has been connected with contemporary art. Swatch watches were inspired by popular culture, and the  Swatch Art Specials have become a canvas for a whole host of world famous artists, musicians and fashion designers including the likes of Keith Haring, Yoko Ono, and Ian Davenport and they are produced as strictly  limited editions. My watch is being launched internationally with a public release of just 1750. I will soon be releasing a new limited edition map print as part of celebrating this collaboration, but for now watches can be bought online athttps://shop.swatch.com/en_gb/collections/swatch-and-art-c111.html